Job Requisition ID: 140817 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

The Brand Coordinator executes and manages the activities of the brand, classification or key programs, depending on scope and complexity. To provide support in order to achieve company’s key objectives on sales, margins, stock levels and to assist the Brand Manager in ensuring that an effective plan is in place both in terms of service level and cost efficiencies in accordance to changing business circumstances.

What you will do

Sales Performance Update

  • Update the Daily EOD for assigned Market
  • Regular Update of WTD, MTD, STD And YTD Store/Brand Performance
  • Monitors SAP and Retail pro prism sale accuracy and coordinates for corrective solution if required for stores
  • Weekly replenishment report of non-Merchandise requirements of stores
  • Provide weekly bestseller and slow seller reports and category mix reports vs LY
  • Consolidate and verify defective products raised by stores and communicate to the Brand
  • Weekly sales report with pictures
  • Provides online and wholesale sales reports for replenishment monitoring
  • Weekly margin review and reports preparation for store review and action


  • Shipment coordination from principal, SCM forwarder and logistics
  • Article Creation in SAP, pricing in SAP, PO creation in SAP, STO creation in SAP & Monitoring of GRN POs
  • Coordination with Accounts for payment process
  • PR and PO creation of non-merchandise items in ARIBA
  • Maintaining tracker of PO, payments, and STO for stock allocations.
  • Stocks and dispatch verification for margin monitoring and ageing stocks allocation from the brand
  • Weekly verification and monitoring of SRD for excess missing and stocks allocation from principal for all regions
  • Monthly Credit Notes reconciliation and preparation for any shipment discrepancies, faulty items and margin difference for 26 stores and 5 regions
  • Non merchandise ordering, allocation and reconciliation such as Hangers, Shopping bags, vent artwork for window display
  • Monitoring of Royalty, Merchandise Fee and SBLC renewal for 5 regions


  • Weekly Managers report
  • Stocks and Sale Analysis (WTD, MTD, STD, YTD)
  • Weekly Store Performance report
  • Brand Presentation preparation such as Trade presentation, STD presentation
  • Planning and Budget update and monitoring
  • Product performance analysis report and season product performance reports
  • Data capture consolidation on monthly basis
  • Events monitoring performance
  • Concession reports such as sale and stock performance including promotion coordination
  • Non merchandise monitoring and reconciliation

Marketing and promotion

  • Prepares Sell though reports for thorough understanding for brand strategy
  • Pricing Strategy implementation for BM, Planning and Managing Director’s approval
  • Price update and monitoring
  • Update on Markdown tool
  • Monitoring and Coordination with stores re stock take/Physical inventory requirements
  • Coordination of supplies allocation to stores
  • Adjustment of stock related discrepancies coordinated with P&C
  • Other task that may be assigned from time to time
  • Buy in monitoring of new categories for the brand such as perfume, gifting and watches
  • Damages, Uniform and Marketing monitoring for all stores in assigned markets
  • Promotional calendar update and implementation with coordination with marketing for commercial aspect if necessary
  • Promotion creation, monitoring and analysis for store, online and Blue app for 5 regions;26 stores


  • Support store team to build good relationship to work smoothly and efficiently. In addition, feedback from these visits to be shared to drive actions and improve the business
  • Continued communication and collaboration with all departments, from VM, to Planning and beyond, to better understand business requirements
  • Coordination with Brand principal for new requirements and current season update
  • Collation of SRD, damages, uniform, and marketing for write off for 6 countries 24 stores on monthly basis

Required Skills to be successful

Job-Specific/Technical Skills required to complete the tasks:

  • Must be proactive, self-motivated and career focused
  • Drive a fact-based, consumer-centric approach to data analysis whilst maintaining strong attention to details, a high degree of accuracy and a meticulous approach
  • Good verbal & written communication skills in addition to strong MS Office skills
  • Multi-tasker at a deadline-driven environment
  • Knowledge of basic merchandising, planning and the retail industry
  • Able to utilize a systematic approach to planning and prioritising activities

What equips you for the role


  • Bachelor’s degree or equivalent

Minimum Experience and Knowledge: 

  • 3-5 years’ experience in similar role in fashion retail industry

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

About Al Futtaim Private Company LLC

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and we are now 42,000 people strong.