Job Requisition ID: 125902 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role

Plan and manages digital experience of customer centric digital products in both online and in-store to make IKEA more accessible digitally whenever the customers choose to meet us.  Contribute to the execution of the strategic roadmap for IKEAs digital transformation journey by optimizing innovative and cost-effective solutions leveraging latest technology. Manage the digital experience optimization projects efficiently by meeting deadlines and business goals in agile way using all the aspects of managing UX projects including wireframing, prototyping, process mapping, resourcing, requirements gathering, roadmap, solutioning, risk identification, implementation, quality checking, maintenance plans.


What you will do

  • Plans and managers the execution of UX & functional changes by developing product/feature launch strategy with all stakeholders;
  • Provide overall direction on UX process to team that typically span multiple units and may also include outside suppliers/vendors.
  • Ensures user experience for Digital Channel is consistent with the First Entertainment brand and is intuitive and member-friendly;
  • Supports digital’s vision and strategies and leads efforts to enhance digital experiences in various relevant channels;
  • Ensures UX, functionality and overall experience are optimized to meet customer demands
  • Create flexible resource allocation for digital experience and UX projects, to deliver the fast-changing priorities, build ability for rapid iteration and experimentation 
  • Establish and follow-up key digital experience indicators that are aligned with the digital performance and overall business performance indicators/ KPIs of IKEA
  • Work closely with the transformation leads and head of roles, to shift digital experience roadmap priorities as to secure the resources availability
  • Plan and manage high quality execution and delivery within defined scope.
  • Overall responsible for digital experience along with driving continuous improvement process based on customer/user feedback and real data analysis
  • Communicate effectively with cross-functional partners and stakeholders as needed on status, risks and accomplishments to ensure alignment with the overall project goals.
  • Adhere to technology governance policies and processes.
  • Establish digital experience strategy and initiate project mobilization by confirming project scope, estimate resources, roles and responsibilities
  • Prepare and follow-up budgets and timelines for digital experience enhancement across all the digital channels and platforms
  • Demonstrates innovation and solutioning using combination of Customer experience mapping in retail and digital knowledge.
  • Be responsible for the business aspects of the Digital experience. Along with Digital project team, manage project budget, debrief, identify deviations and secure delivery within agreed budget frames.
  • Ability to apply agile analysis techniques for creating user stories and acceptance criteria
  • Ability to demonstrates strong IKEA leadership skills, by using sound judgments to make timely and effective decisions
  • Challenge the current way of working and help find better solutions ¬- with simplicity and highest quality at lowest cost in mind.


Required skills to be successful

  • Demonstrates a combination of a Digital experience, optimization, product experience and an effective people manager
  • Ability to apply agile analysis techniques for creating user stories and acceptance criteria
  • Ability to take ownership of complex and important digital experience and optimization projects  and make effective decisions
  • Delivery focused with excellent attention to detail and drive to resolve issues
  • Coordinates and directs activities (incl. virtual) to help achieve business objectives in a complex environment
  • Directs effort to achieve long-term business objectives
  • Stimulates creative ideas and perspectives that add value
  • Ability to demonstrates strong IKEA leadership skills, by using sound judgments to make timely and effective decisions
  • Ability to understand the complexity of IKEA business and the role of technology as an integrated part of the business
  • Develop the business and deliver results
  • Lead and develop people


What equips you for the role

  • University degree in computer science and/or digital development
  • Design Thinking, Product development and project management experience
  • Knowledge about digital technologies and applications (e.g. search, social, mobile, Ecommerce, agile development, web design, kiosks)
  • Knowledge in various agile project management tools like Jira
  • Knowledge in enhancing Digital experience using various technology platforms related to Payments, Mobile app, Web, Loyalty, 3D, Augmented reality, Artificial Intelligence, Machine learning and in-store kiosk applications.
  • Thorough understanding about home furnishing business and other IKEA verticals like Food, Home business planning etc.
  • Ability to understand the complexity of IKEA business and the role of technology as an integrated part of the business
  • Solid knowledge of Growing IKEA Together and IKEA Way of Working
  • Understanding of all aspects of the IKEA Digital customer experience in relation to relevant market and customer trends
  • Diverse leadership experiences in various situations
  • Experience in stakeholder and change management
  • Good written & spoken English


About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

About Al-Futtaim IKEA


We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people.

Al-Futtaim IKEA holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

About Al Futtaim Private Company LLC

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and we are now 42,000 people strong.